The 2011 Sarasota to Havana Regatta offers more direct impressions for sponsors than any other waterfront tourist attraction in Florida this year.

Here’s what Puma said about signing up for a $10 million sponsorship of the Volvo Ocean Race: “We entered the Motor Sports category 10 years ago, and it has now become one of our biggest categories. There is definitely the potential in Sailing to do the same. It is a big investment that we are making but we believe it will pay off in terms of sales, image and brand equity.”

Why do they feel that way? Because the sailing fan base demographic is one of the most affluent in sports, and because when you sponsor sailing, values you associate with are innovation, trust, teamwork and responsibility. 

Uncluttered branding on the boats and on shore offer sponsors the opportunity to use powerful imagery in a visually dynamic way.

Sponsorship for the event is flexible and can be tailored to meet sponsors’ needs and budgets.